Silent Partner Advertising, Online!
You wouldn't throw a party and not invite the guests -- what would be the point?  So why would you open a business and not invite your customers through advertising? It's the same thing.

Radio Sales Booklet

Media

Message Frequency Help? Customers Excerpts Creativity Reviews

My name is Kathy Kobliski.  I've been in the advertising business since1979 and have owned Silent Partner Advertising in Syracuse, NY since 1984.  I believe in no-nonsense advertising, which means whether the tone is serious or humorous -- it must hit your desired audience each and every time.  Direct hits mean you're not wasting money by advertising to people who are not interested in your product or service. 

If you're spending too much of your time on advertising, hire me!  While you're busy with the hundreds of other things you need to do during the day, I'll be speaking with sales reps, gathering and sorting through proposals, putting together media plans for you to choose from, collecting and inspecting monthly invoices to be sure all of your advertising was run according to the contracts, writing whatever copy you need, overseeing production, and a whole host of other duties on your behalf.  Bottom line:  I'll take a giant load off your shoulders so you can do your job while I do mine.

If you're looking for help with your advertising, and are in or near the Greater Syracuse area, please give me a call at (315) 672-5194.  I'd love to speak with you and see how I can help.


Entrepreneurs are hopeful and brave. I have a deep respect for each and every one of you and a sincere desire to help build your business.  I hope that through this web site I can provide you with answers to questions you have about the advertising you're doing, or hope to do. Advertising is an evil necessity that can be confusing and expensive. A lot of money can be wasted by making uninformed decisions.  I can help you in several different ways:

Do-it-yourselfers! I wrote this book for folks like you!
For those of you who still want to do your own advertising, but are not sure about how to go about it, and want to get the most out of each dollar in your ad budget, (you do have an ad budget, don't you?), keep reading.

I wrote Advertising Without an Agency, to give you an  honest look at the various forms of media, and show you how to use them properly. Worksheets in the book will guide your advertising purchases, help you avoid costly errors and keep you organized. You can't "try" advertising and expect it to work, any more than you can expect your business to be successful just because you come in every morning and turn on the lights. There's a process to go through and details to nail down. Advertising is a full time job for people like me -- yet small business owners are supposed to cram it into each day along with all of the other things they must tend to. Without professional help, a lot of money can be wasted. Doesn't it make sense to spend less than $20 to prevent wasting thousands? This third edition includes quotes from CEO's, Creative Directors of more than 30 ad agencies, as well as from advertising experts and consultants, that you will find very helpful and inspiring.  If you order the book on-line, it may have a blue cover or a white one when you get it. Either way, it's the same book inside.

The book includes great new advertising ideas, samples, and tons of savvy advice from seasoned professionals, and show you how to prepare your business and yourself for the advertising process.  It gives you the lowdown on what media to buy, where and when to buy it, and what to say to your audiences.  You can order Advertising wihout an Agency at the following link:

http://www.amazon.com/exec/obidos/tg/detail/-/1932531289/entrepreneurpress-20/104-8045772-7568724 or at

Do you have a pitch letter or an introductory letter you're not sure is working?  I will edit or re-write it for you! Everything has to be right -- from word usage, grammar, and punctuation, to phrases and timing that will get your point across.  Don't send out a letter to a potential client or a follow-up letter to a client who rejected you unless it's professional and meaningful.  Lots of people are talented when it comes to business, but not so hot when it comes to putting ideas or thoughts on paper.  Simply email the letter to me at the link below and I will give you a quote depending on whether it needs punching up, editing, or a total re-write.  Put the word "business letter" in the subject line so I won't delete it. 

Did you choose Radio Sales for your career?
Radio Account Executives, Sales Managers, and General Managers!  I wrote Successful Radio Sales, a booklet for increasing sales revenue by changing traditional thinking.  It's a compact, 29-page handbook that every new and veteran radio account executive should carry in his or her glove compartment or briefcase.  Order yours today for only $8.00 (save on multiple orders).  Includes S&H anywhere in the Continental USA! Here's how:



Click here for a printable order form for SUCCESSFUL RADIO SALES
or
Click here to order online.

 

Other publications:

Along with Advertising Without an Agency, I wrote a monthly column for Entrepreneur Magazine's web site, entrepreneur.com, for two years (2000 & 2001), and completed another 15 individual pieces for that site. I taught advertising and media-buying within New York State's Small Business Development Program for three years, and I speak at small business gatherings. I have written for many publications including Canadian Women's Business Network, The National Business Association, HomeOfficeMag.com, startupJournal.com, and Sales Masterminds.  I have been interviewed by Kiplinger, The Wall Street Journal, Independent Business, Golf World Business, TanningTrendsSkyRadioNet.com, General Motors, BankRate.com, SuperCoups.com, Switchboard.com, Bowling Center Management, Pizza Today, The Money Room, and The Ron Thomas Business Forum, among others. 

I received an Unsung Heroine Award for Leadership in Business and Achievement as a Woman in Business, from the National Organization of Women, which was a huge honor.

Please click on the links at the top of this page and get some help now with your advertising!

If you have an advertising question, please put "QUESTION" in the subject box of your email so I won't delete it.


Send me e-mail!