Silent Partner Advertising,
Online!
My name is Kathy Kobliski. I've been in the advertising business since1979 and have owned Silent Partner Advertising in Syracuse, NY since 1984. I believe in no-nonsense advertising, which means whether the tone is serious or humorous -- it must hit your desired audience each and every time. Direct hits mean you're not wasting money by advertising to people who are not interested in your product or service.
If you're spending too much of your time on advertising, hire me! While you're busy with the hundreds of other things you need to do during the day, I'll be speaking with sales reps, gathering and sorting through proposals, putting together media plans for you to choose from, collecting and inspecting monthly invoices to be sure all of your advertising was run according to the contracts, writing whatever copy you need, overseeing production, and a whole host of other duties on your behalf. Bottom line: I'll take a giant load off your shoulders so you can do your job while I do mine.
If you're looking for help with your advertising, and are in or near the Grater Syracuse area, please give me a call at (315) 487-6706. I'd love to speak with you and see how I can help.
Entrepreneurs are hopeful and brave. I have a deep
respect for each and every one of you and a sincere desire to help build
your business. I hope that through this web site I can provide you with
answers to questions you have about the advertising you're doing, or
hope to do. Advertising is an evil necessity that can be confusing and
expensive. A lot of money can be wasted by making uninformed decisions.
Do-it-yourselfers! I wrote this book for folks like you!
For those of you who still want to do your own advertising, but are not sure
about how to go about it, and want to get the most out of each
dollar in your ad budget, (you do have an ad budget, don't you?), keep reading.
I
wrote Advertising Without an Agency, to give you an honest look at the various forms of media,
and show you
how to
use them properly. Worksheets in the book will guide your advertising
purchases, help you avoid costly errors and keep you organized. You can't "try"
advertising and expect it to work, any more than you can expect
your business to be successful just
because
you
come in every morning and
turn on
the
lights. There's a process to
go through and details
to
nail down. Advertising is a full
time
job for
people
like me --
yet small business owners are
supposed to cram it into each day
along
with
all of the
other
things
they must tend to.
Without
professional help, a lot of money
can be wasted. Doesn't it make sense to spend
less than $20 to prevent wasting
thousands? This third edition includes
quotes from CEO's,
Creative Directors
of more than 30 ad agencies, as well as from advertising experts and
consultants, that you will find very helpful and
inspiring. If you order from amazon.com, it may display a blue cover or
the white one you see here. Either way, it's the same book inside.
The book includes great new advertising ideas, samples, and tons of savvy advice from seasoned professionals, and show you how to prepare your business and yourself for the advertising process. It gives you the lowdown on what media to buy, where and when to buy it, and what to say to your audiences. You can order Advertising wihout an Agency at the following link:
http://www.amazon.com/exec/obidos/tg/detail/-/1932531289/entrepreneurpress-20/104-8045772-7568724 .
Did you choose Radio Sales for your career?
For Radio Account Executives, Sales Managers, and General Managers, I wrote Successful Radio Sales, a booklet for increasing sales revenue by changing traditional thinking. It's a a compact, 29-page handbook that every new and veteran radio account executive should carry in his or her glove compartment or briefcase. Order yours today for only $8.00 (save on multiple orders). Includes S&H anywhere in the Continental USA! Here's how:
Other publications:
Along with Advertising Without an Agency, I wrote a monthly column for Entrepreneur Magazine's web site, entrepreneur.com, for two years (2000 & 2001), and recently completed 15 pieces for that site. I taught advertising and media-buying within New York State's Small Business Development Program for three years, and I speak at small business gatherings. I have written for many publications including Canadian Women's Business Network, The National Business Association, HomeOfficeMag.com, startupJournal.com, and Sales Masterminds. I have been interviewed by Kiplinger, The Wall Street Journal, Independent Business, Golf World Business, TanningTrends, SkyRadioNet.com, General Motors, BankRate.com, SuperCoups.com, Switchboard.com, Bowling Center Management, Pizza Today, The Money Room, and The Ron Thomas Business Forum, among others.
In November of 2005, I received the Unsung Heroine Award for Leadership in Business and Achievement as a Woman in Business, from the National Organization of Women, which was a huge honor.
Please click on the links at the top of this page and get some
help now with your advertising!
If you have an advertising question, please put "QUESTION" in the subject box of
your email so I won't delete it.
